Solar Power is a very new and very fast growing industry. That makes it an exciting thing to be part of, and attracts a lot of interesting, enthusiastic and hard working people, most of whom believe passionately in what they are selling.

Unfortunately it also attracts people and companies that appear to have no other motive than to make as much cash as possible in as short a period of time as possible. Now there is nothing at all wrong with trying to maximise the profitability of your business. That’s just good business. But if you are maximising your short term profits by throwing your ethics out of the window, then that is wrong, dumb and short sighted. In the 21st century your actions will catch up with you.

That is one of the main reasons I started collecting Solar Installer Reviews.

Over the past 4 years, I’ve found that the common theme amongst the bad ‘uns in the Solar Power game seems to be their old school, hard sell, sales tactics. If you’ve ever been cold called by a solar power company knocking on your door, you’ll probably recognise some of these tactics. I personally believe these tactics are wrong, counter productive, insulting to the customer and have no place in this industry. See if you agree:

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